Rate Card #58 Effective February 1, 2009

The Valley Reporter

Mad River Green, P.O. Box 119
Waitsfield, VT 05673-0119
Phone: (802) 496-3928 Fax: (802) 496-4703
Advertising email:
Classified ads:
News:
Subscriptions:
Sales Staff ~ Jeff Knight ~ Robin Kinsella ~ Chris Stecher

CIRCULATION

The Valley Reporter is an independent weekly newspaper published every Thursday morning, 52 times a year, serving Warren, Waitsfield, Fayston, Moretown and Duxbury. The Valley Reporter is also the hometown newspaper for the Sugarbush and Mad River Glen resort areas.
The Valley Reporter is a paid circulation newspaper, audited by the U.S. Post Office and carrying a periodicals permit. Audited circulation is 3,700. The Valley Reporter is available by mailed subscription or at numerous newsstands throughout the Mad River Valley, Middlesex, Waterbury, and Waterbury Center. A subscription form is also available at www.valleyreporter.com.

NEWSPAPER GROUP ADVERTISING

Valley Reporter • Stowe Reporter • Waterbury Record

– Total circulation 12,800.
– Run the same ad in two or all three newspapers for a reduced rate.
– Advertiser deals with one sales rep, receives one bill.

Burlington Area Newsgroup (BANG)

Valley Reporter, Stowe Reporter, Waterbury Record, Shelburne News, Williston Observer, Charlotte Citizen, and The South Burlington Other Paper
– Total circulation 35,100.
– Run the same ad in three or more newspapers of BANG and reach an additional 22,000 readers.
– Contact your sales rep for rates and more information.

DEADLINES

– All display advertising, Friday at 5 p.m.
– Camera ready (PDF), Monday by 12 p.m.
– Classified advertising, Tuesday by 12 p.m.
– Editorial submissions, Monday at 5 p.m.
– Deadlines may change for special editions

DISCOUNTS

– A 15% commission granted to bona fide advertising agencies for advertising produced by them and submitted in PDF or TIFF format. Advertising agencies assume all financial responsibilities for advertising ordered, contracted and placed.
– Normal billing at "earned rate." Billing on contractual "end rate" subject to short rate penalties.
– All advertising payable within 30 days. Thirty day past due accounts may revert back to open rate and are subject to service charge of 1.5 percent per month.
– Accounts over 90-days past due will revert to a pay-as-you-go plus 10% of balance in arrears.
– Collection or legals costs will be borne by the advertiser.

ADVERTISING RATES

MECHANICALS

We are a 5-column tabloid.

Columns are approx. 2" wide

1column = 1.9"

2column = 4"

3column = 6"

4column = 8.1"

5column = 10.18"

CAMERA READY ADS

Camera ready ads should come as PDFs or TIFFs .

PDFs should also have all text turned to curves(outlines) or have fonts embedded to assure the ad prints as you designed.

CLASSIFIED LINE ADS

All classified ads run on our web site: www.valleyreporter.com
– All classified ads to be paid before publication.
– 40¢ per word – minimum $6.00
– Boxed classifieds, 50¢ per word – minimum $7.50
– Classified ads requested for 3 weeks receive 10% discount
– Classified ads requested for 5 weeks receive 6th week free
– No changes to ads receiving discounts
– No refunds on cancelled ads
– Combination rate with Stowe Reporter, 80¢ per word; with Waterbury Record, 70¢ per word; VR/SR/WR, $1 per word
– 12 point headline, $2 per line.
– Blind box ad, additional $5

BUSINESS LISTINGS

– Categorized listing of area businesses
– Run year round in 8 and 18 week blocks
– Listing includes 20 word description

INSERTS

– Inserts and/or supplements accepted
– Limited to 4 per edition
– Inserts to be approved by publisher
– Advertiser to supply inserts
– No discount for series of inserts
– Rates based on weight
– Not agency commissionable

WEB ADVERTISING

Side bar ads are 300 X 250 pixels and should come as jpeg or gif and no larger than 150K

1-year $300

6mo. $160

1mo. $27.50

ADDITIONAL RATE INFORMATION

– The Valley Reporter does not charge for in-house ad design. Up to two proofs are provided at no charge. Subsequent changes will be billed at $35/ hour.
– Preferred location, when available, is an additional 25%.
– Full color at $50.

GENERAL POLICY

– All advertising copy, as well as editorial, news, bulletins, press releases, letters, photos, etc., are subject to review/approval and right of refusal by the Editor/Publisher.
– Creation of display advertising for Valley Reporter clients remains the property of The Valley Reporter and is not released for reproduction until it has been published in The Valley Reporter.
– Copies of digital files or hard copies of all advertising created by The Valley Reporter for reproduction in other publications must be authorized by the client. A $15 charge will be billed to all agencies or publications requesting the file.
– Political advertising is accepted at the open rate. Political advertising must be paid for before publication. Political advertising must be identified as such and contain the name and address of the sponsoring party or parties in each ad.
– The publisher assumes no financial responsibility for any errors in ads but, if at fault, will reprint that part of an ad in which the error occurred. The advertiser is responsible for checking the published ad and reporting any error before the next issue. The Valley Reporter is not responsible for more than one incorrect insertion.
– The Valley Reporter will not knowingly accept or publish material that is in violation of the law. Advertiser and/or agency who places such an advertisement by doing so agrees to assume liability for all contents of all advertisements printed as well as any claim arising there from made against The Valley Reporter.