The Mad River Valley is represented in the USA TODAY 10 Best Readers' Choice contest with Warren Falls as a nominee in the Best Swimming Hole category.
"While we have secret swimming spots here in The Valley, this national media attention is a reminder that, for better or worse, Warren Falls is not one of them," said Lisa Davis, marketing director at the Mad River Valley Chamber of Commerce. "Warren Falls serves as an important landmark for the local economy. It attracts visitors to The Valley and visitors equal customers. Those customers support the livelihoods of many Valley residents," explained Davis.
The nominees were announced at noon on Monday, June 22. Warren Falls represents one of 20 finalists competing for a spot on the winners list. Voting is open and runs for four weeks ending on Monday, July 20, 2015, at 11:59 a.m. EDT. The public can vote once per day, per category at www.10best.com/awards/travel/ best-swimming-hole/warren-falls-warren-vt/.
"The community is encouraged to support this campaign as the earned media is invaluable. USA TODAY is a trusted referral source for travelers evidenced by the fact that the chamber of commerce is still receiving requests for information as a result of the May 24, 2015, USA TODAY article 'Take me to the river: America's best waterside drives,'" Davis explained.
As of noon on Tuesday, June 23, Warren Falls was ranked number one out of 20 based on the number of votes.